Hilary Dawn Herrera fills us in on the benefits of efiling and some things to look for when shopping for an efile. She also shares some great do’s and don’ts and techniques that are part of the education she teaches all over the world as an Erica’s ATA educator. When...

By Hilary Dawn Herrera Read more

‘Tis the season for giving- but is it really? We live in a culture where strategic marketing companies have turned this festive time into a race for the best sales. And let's be honest, many of us have enough stuff. We just love the thrill of getting a great deal!...

By Erica Schlabach Read more

When too many sellers in a niche under-price their products consumers grow accustomed to the low price, and feel cheated when asked to pay a fair rate.   Have you ever been looking for a product and found it, but then discovered several more and all at different price points?...

By Erica Schlabach Read more
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