‘Tis the season for giving- but is it really? We live in a culture where strategic marketing companies have turned this festive time into a race for the best sales. And let's be honest, many of us have enough stuff. We just love the thrill of getting a great deal!...

By Erica Schlabach Read more

When too many sellers in a niche under-price their products consumers grow accustomed to the low price, and feel cheated when asked to pay a fair rate.   Have you ever been looking for a product and found it, but then discovered several more and all at different price points?...

By Erica Schlabach Read more

It’s hard to compete with wild glitter, new seasons’ colors, and all the bling that comes with the nail industry! As nail techs, and let’s be honest, humans in general - we are easily distracted by shiny things. In our salons especially, we see a rainbow of colors and sparkling...

By Erica Schlabach Read more
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