If you’re here, we probably already have something big in common: you want MORE. More confidence, more skills, more opportunities, and more ways to grow your career—behind the chair and beyond.

I grew up around nail techs, beauty pros, and engineers, watching my dad create tools that made beauty pros’ lives easier (he even named the company after me—I know, cue the tears 🥲). But I quickly realized great tools alone weren't enough. Techs were struggling with outdated, even unsafe education online—and that lit a fire in me.

So I dove in. I earned my MBA, got my nail license, and stepped fully into beauty education. What started as teaching essential e-file skills in-person soon turned into hundreds of videos, thousands of subscribers, and now courses that teach beauty pros just like you to build their own education brands.

Today, my mission is simple: I want to help you thrive—whether you’re looking to master your technique, step confidently into teaching, or grow your brand beyond what you thought possible.

I'm so glad you’re here, and I can’t wait to see where you go next.

Let’s do this together!

– Erica