Hi, I'm Erica!
If you’re here, we probably already have something big in common: you want MORE. More confidence, more skills, more opportunities, and more ways to grow your career—behind the chair and beyond.
I grew up around nail techs, beauty pros, and engineers, watching my dad create tools that made beauty pros’ lives easier (he even named the company after me—I know, cue the tears 🥲). But I quickly realized great tools alone weren't enough. Techs were struggling with outdated, even unsafe education online—and that lit a fire in me.
So I dove in. I earned my MBA, got my nail license, and stepped fully into beauty education. What started as teaching essential e-file skills in-person soon turned into hundreds of videos, thousands of subscribers, and now courses that teach beauty pros just like you to build their own education brands.
Today, my mission is simple: I want to help you thrive—whether you’re looking to master your technique, step confidently into teaching, or grow your brand beyond what you thought possible.
I'm so glad you’re here, and I can’t wait to see where you go next.
Let’s do this together!
– Erica
Free Training, Real Results
Join over 38.5K nail pros who trust Erica's straightforward YouTube tutorials to elevate their skills behind the chair. With more than 500 easy-to-follow videos—from mastering e-filing techniques to boosting your salon confidence—there's something here for every beauty pro.
Check out this popular video on "The Do's and Don'ts of E-Filing" to see exactly what we mean.
From Technician to Teacher
Ever wondered how to turn your expertise into education? In this FREE training, Erica and Hilary share the 3 essential secrets for confidently stepping into your role as a beauty educator.
You’ll discover how to:
- Shift into your educational voice without imposter syndrome
- Establish credibility and trust in your niche
- Start monetizing your skills through education
This is your invitation to start something bigger—right now.
The classes held by Erica’s ATA are beyond amazing! The care, love, intensity, fun, passion, patience, dedication, and intentionality she offers to her students is unforgettable!
Extremely knowledgeable and energetic! You will NOT be upset or leave without learning! I gained a whole new perspective and can’t wait to put it to use!
So motivating and encouraging, changed my views on myself as a nail tech and my plans for business and life.
Just getting to experience Erica's enthusiasm and energy in person was well worth every penny spent. I'm excited to bring what I learned into my work space so that I can start seeing a huge return on my investment into myself.
The class had great energy. Erica was informative, thorough, and most importantly she made the class fun!
Master Educator Training Online is for you!
Master Educator Training (MET) Online is your complete step-by-step roadmap to becoming a confident beauty educator. From building your curriculum to marketing your classes, we've simplified the journey—so you can focus on creating the career you really want.
Inside MET, you'll learn how to:
-Design impactful, engaging classes that students love
-Market your expertise and fill your classes consistently
-Scale your beauty business without burnout
Your educator journey starts right here.
