News
Mastering the Color Wheel: Your Guide to Stunning Nail Art
Let's talk about one of the most powerful tools in our nail art arsenal: the color wheel. We've all been there, staring at a rainbow of polishes, wondering which combinations...
Understanding Skin Undertones and Choosing the Best Nail Color
Understanding Skin Undertones and Choosing the Best Nail Color Hey there! Let's chat about skin undertones, shall we? It's not just about your skin color; it's the secret hues that...
Rose quartz marble nail design tutorial
Ready to elevate your manicure game with a stunning rose quartz marble nail design? This timeless and elegant look is perfect for any occasion and will keep you on-trend for...
Revolutionize Your Manicure: Discover the Magic of Japanese Gel Polish
Revolutionize Your Manicure: Discover the Magic of Japanese Gel Polish We've all seen stunning nail art photos on social media, with intricate designs that seem impossible to achieve at home....
Erica’s new tool: color!
Big News: We’re Shaking Up Nail Color for Artists! Hey nail artists! We’ve been bursting to share this secret with you: We’re bringing bold colors to your world! Our team...
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging If you’re a long time customer of Erica’s ATA, then you probably noticed something a little different about our packaging. That’s...
The Ultimate Guide: How Nail Artists Can Leverage Their Social Media to Attract New Clients
As a nail artist, you have the skill and creativity to create amazing nail designs, but how do you attract new clients? Social media can be an amazing tool to...
The Importance of Cuticle Oil for Healthy, Beautiful Nails
Dry cuticles and brittle nails can be painful and make your hands look unkempt. While moisturizing your hands is important, you also need to be mindful of moisturizing your cuticles...
How to Confidently Increase Your Prices as a Nail Artist
As a nail artist, you know how much time, effort, and skill goes into your craft. However, you may also have noticed that your prices have not kept up with...
20 Items That You Need for Your Next Mobile Pedicure
20 Items That You Need for Your Next Mobile Pedicure If you’re looking to provide mobile pedicures, it’s important that you bring all of the needed supplies. Whether you’re providing...
Top 5 Common Nail Mistakes You're Making and How to Avoid Them
Top 5 Common Nail Mistakes You're Making and How to Avoid Them Every nail tech and nail DIYer has made mistakes, we’ve been there ourselves. Understanding how to properly...
3 Quick & Easy Steps to an At-Home Kids Manicure
3 Quick & Easy Steps to an At-Home Kids Manicure Why do an At-Home Kids Manicure? Doing an at-home manicure for your kids can be a fun activity...