News
Embrace Your Inner Vamp: Halloween Nails 2024 Edition
Embrace Your Inner Vamp: Halloween Nails 2024 Edition As we approach Halloween 2024, it's time to dive into the world of spooky-chic nail art. This year, vampire nails are stealing...
Spooktacular Nail Trends: Halloween Edition
Spooktacular Nail Trends: Halloween Edition Hey nail enthusiasts! 🎃💅 Ready to add some boo-tiful flair to your manicure? We've got the hottest Halloween nail trends that'll have everyone screaming (with...
Fall in Love with Autumn Gel Colors: Erica's ATA Trend Report
Fall in Love with Autumn Gel Colors: Erica's ATA Trend Report Are you ready to fall head over heels for our stunning autumn gel colors?! This season, Erica's ATA is...
Mastering the Color Wheel: Your Guide to Stunning Nail Art
Mastering the Color Wheel: Your Guide to Stunning Nail Art Let's talk about one of the most powerful tools in our nail art arsenal: the color wheel. We've all been...
Understanding Skin Undertones and Choosing the Best Nail Color
Understanding Skin Undertones and Choosing the Best Nail Color Hey there! Let's chat about skin undertones, shall we? It's not just about your skin color; it's the secret hues that...
Rose quartz marble nail design tutorial
Ready to elevate your manicure game with a stunning rose quartz marble nail design? This timeless and elegant look is perfect for any occasion and will keep you on-trend for...
Revolutionize Your Manicure: Discover the Magic of Japanese Gel Polish
Revolutionize Your Manicure: Discover the Magic of Japanese Gel Polish We've all seen stunning nail art photos on social media, with intricate designs that seem impossible to achieve at home....
Erica’s new tool: color!
Big News: We’re Shaking Up Nail Color for Artists! Hey nail artists! We’ve been bursting to share this secret with you: We’re bringing bold colors to your world! Our team...
Efiles with HDH
Hilary Dawn Herrera fills us in on the benefits of efiling and some things to look for when shopping for an efile. She also shares some great do’s and don’ts...