News
Mastering the Color Wheel: Your Guide to Stunning Nail Art
Let's talk about one of the most powerful tools in our nail art arsenal: the color wheel. We've all been there, staring at a rainbow of polishes, wondering which combinations...
Understanding Skin Undertones and Choosing the Best Nail Color
Understanding Skin Undertones and Choosing the Best Nail Color Hey there! Let's chat about skin undertones, shall we? It's not just about your skin color; it's the secret hues that...
Rose quartz marble nail design tutorial
Ready to elevate your manicure game with a stunning rose quartz marble nail design? This timeless and elegant look is perfect for any occasion and will keep you on-trend for...
Revolutionize Your Manicure: Discover the Magic of Japanese Gel Polish
Revolutionize Your Manicure: Discover the Magic of Japanese Gel Polish We've all seen stunning nail art photos on social media, with intricate designs that seem impossible to achieve at home....
Erica’s new tool: color!
Big News: We’re Shaking Up Nail Color for Artists! Hey nail artists! We’ve been bursting to share this secret with you: We’re bringing bold colors to your world! Our team...
5 Ways to Be More Sustainable at Nail Salons
If you’re looking to attract new customers, you need to implement sustainable efforts at your nail salon. This important topic is not a trend, it’s a reality, and we want to help our nail tech family by informing you of ways to be more eco-friendly.
Nail Salon Tipping Etiquette - What the Polls Reveal
Nail Salon Tipping Etiquette: What the Polls Reveal Ever left a nail salon wondering how much to tip? Tipping can be tricky, especially when navigating a personal services industry. To...
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging If you’re a long time customer of Erica’s ATA, then you probably noticed something a little different about our packaging. That’s...
Want to Master Your Nail Skills? Find Out How with Erica's ATA Classes
If you're a nail technician, you know how important it is to continually expand your skills and knowledge. While nail school provides the fundamentals, there's still so much more to...
Revolutionizing Nail Care: The Rise of Russian Manicures
Revolutionizing Nail Care: The Rise of Russian Manicures In the dynamic world of beauty and nail care, the Russian manicure has emerged as a luxurious trend, captivating the interest of...
The Ultimate Guide: How Nail Artists Can Leverage Their Social Media to Attract New Clients
As a nail artist, you have the skill and creativity to create amazing nail designs, but how do you attract new clients? Social media can be an amazing tool to...
The Importance of Cuticle Oil for Healthy, Beautiful Nails
Dry cuticles and brittle nails can be painful and make your hands look unkempt. While moisturizing your hands is important, you also need to be mindful of moisturizing your cuticles...