When too many sellers in a niche under-price their products consumers grow accustomed to the low price, and feel cheated when asked to pay a fair rate.   Have you ever been looking for a product and found it, but then discovered several more and all at different price points?...

It’s hard to compete with wild glitter, new seasons’ colors, and all the bling that comes with the nail industry! As nail techs, and let’s be honest, humans in general - we are easily distracted by shiny things. In our salons especially, we see a rainbow of colors and sparkling...