Hilary Dawn Herrera fills us in on the benefits of efiling and some things to look for when shopping for an efile. She also shares some great do’s and don’ts and techniques that are part of the education she teaches all over the world as an Erica’s ATA educator. When...

By Hilary Dawn Herrera Read more

When too many sellers in a niche under-price their products consumers grow accustomed to the low price, and feel cheated when asked to pay a fair rate.   Have you ever been looking for a product and found it, but then discovered several more and all at different price points?...

By Erica Schlabach Read more

It’s hard to compete with wild glitter, new seasons’ colors, and all the bling that comes with the nail industry! As nail techs, and let’s be honest, humans in general - we are easily distracted by shiny things. In our salons especially, we see a rainbow of colors and sparkling...

By Erica Schlabach Read more
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