News
Erica’s new tool: color!
Big News: We’re Shaking Up Nail Color for Artists! Hey nail artists! We’ve been bursting to share this secret with you: We’re bringing bold colors to your world! Our team...
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging If you’re a long time customer of Erica’s ATA, then you probably noticed something a little different about our packaging. That’s...
The Ultimate Guide: How Nail Artists Can Leverage Their Social Media to Attract New Clients
As a nail artist, you have the skill and creativity to create amazing nail designs, but how do you attract new clients? Social media can be an amazing tool to...
The Importance of Cuticle Oil for Healthy, Beautiful Nails
Cuticle Oil: The Secret to Radiant, Healthy Nails Dry, ragged cuticles and brittle nails can impair even the most carefully manicured hands. While hand creams offer some relief, they often...
How to Confidently Increase Your Prices as a Nail Artist
As a nail artist, you know how much time, effort, and skill goes into your craft. However, you may also have noticed that your prices have not kept up with...
20 Items That You Need for Your Next Mobile Pedicure
20 Items That You Need for Your Next Mobile Pedicure If you’re looking to provide mobile pedicures, it’s important that you bring all of the needed supplies. Whether you’re providing...
Top 5 Common Nail Mistakes You're Making and How to Avoid Them
Top 5 Common Nail Mistakes You're Making and How to Avoid Them Every nail tech and nail DIYer has made mistakes, we’ve been there ourselves. Understanding how to properly...
3 Quick & Easy Steps to an At-Home Kids Manicure
3 Quick & Easy Steps to an At-Home Kids Manicure Why do an At-Home Kids Manicure? Doing an at-home manicure for your kids can be a fun activity...
The Ultimate Guide to Nail Bits: Which Grit is Right for You?
The Ultimate Guide to Nail Bits: Which Grit is Right for You? Why Does Grit Matter? The grit of nail bits matter because they’re all used for a different purpose....
Nail Tech Guide: How to Prevent Rings of Fire
Nail Tech Guide: How to Prevent Rings of Fire TLDR: Avoid those painful red half-moons—aka rings of fire—by mastering your efile technique. They’re caused by too much pressure, poor angles, bad...
The Ultimate Guide to Gel Tips
The Ultimate Guide to Gel Tips Looking to master soft gel extensions or step up your gel tip services? You’re in the right place. Whether you’re new to gel tips...
Efiles with HDH
Hilary Dawn Herrera fills us in on the benefits of efiling and some things to look for when shopping for an efile. She also shares some great do’s and don’ts...