News
Understanding Skin Undertones and Choosing the Best Nail Color
Understanding Skin Undertones and Choosing the Best Nail Color Hey there! Let's chat about skin undertones, shall we? It's not just about your skin color; it's the secret hues that...
Rose quartz marble nail design tutorial
Ready to elevate your manicure game with a stunning rose quartz marble nail design? This timeless and elegant look is perfect for any occasion and will keep you on-trend for...
Erica’s new tool: color!
Big News: We’re Shaking Up Nail Color for Artists! Hey nail artists! We’ve been bursting to share this secret with you: We’re bringing bold colors to your world! Our team...
5 Ways to Be More Sustainable at Nail Salons
If you’re looking to attract new customers, you need to implement sustainable efforts at your nail salon. This important topic is not a trend, it’s a reality, and we want to help our nail tech family by informing you of ways to be more eco-friendly.
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging If you’re a long time customer of Erica’s ATA, then you probably noticed something a little different about our packaging. That’s...
The Ultimate Guide: How Nail Artists Can Leverage Their Social Media to Attract New Clients
As a nail artist, you have the skill and creativity to create amazing nail designs, but how do you attract new clients? Social media can be an amazing tool to...
The Importance of Cuticle Oil for Healthy, Beautiful Nails
Cuticle Oil: The Secret to Radiant, Healthy Nails Dry, ragged cuticles and brittle nails can impair even the most carefully manicured hands. While hand creams offer some relief, they often...
The Benefits of Dry Pedicures: How to Introduce Them to Your Clients
As a nail professional, you strive to give your clients the best manicure and pedicure experience possible. But have you heard about dry pedicures? While clients may expect to soak...
How to Confidently Increase Your Prices as a Nail Artist
As a nail artist, you know how much time, effort, and skill goes into your craft. However, you may also have noticed that your prices have not kept up with...
The Ultimate Guide to Treating Dry, Cracked Heels
The Ultimate Guide to Treating Dry, Cracked Heels Dry, cracked heels aren’t just uncomfortable—they’re a sign that your skin barrier needs serious support. In this blog, we’ll walk you through...
The Ultimate Guide to Gel Tips
The Ultimate Guide to Gel Tips Looking to master soft gel extensions or step up your gel tip services? You’re in the right place. Whether you’re new to gel tips...
What Is a Russian Manicure? Everything You Need to Know About This Nail Trend
What Is a Russian Manicure? Everything You Need to Know About This Nail Trend If you’ve been scrolling through flawless, close-up nail shots lately, chances are you’ve come across a...