Understanding Skin Undertones and Choosing the Best Nail Color

Understanding Skin Undertones and Choosing the Best Nail Color

Understanding Skin Undertones and Choosing the Best Nail Color Hey there! Let's chat about skin undertones, shall we? It's not just about your skin color; it's the secret hues that...
June 19, 2024 — Erica Schlabach
Rose quartz marble nail design tutorial

Rose quartz marble nail design tutorial

Ready to elevate your manicure game with a stunning rose quartz marble nail design? This timeless and elegant look is perfect for any occasion and will keep you on-trend for...
May 20, 2024 — April Forrest
Green manicured nails

Erica’s new tool: color!

Big News: We’re Shaking Up Nail Color for Artists! Hey nail artists! We’ve been bursting to share this secret with you: We’re bringing bold colors to your world! Our team...
May 10, 2024 — Erica Schlabach
5 Ways to Be More Sustainable at Nail Salons

5 Ways to Be More Sustainable at Nail Salons

If you’re looking to attract new customers, you need to implement sustainable efforts at your nail salon. This important topic is not a trend, it’s a reality, and we want to help our nail tech family by informing you of ways to be more eco-friendly. 
April 21, 2024 — Erica Schlabach
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging

Embracing the Future: Erica’s ATA Switches to Sustainable Packaging

Embracing the Future: Erica’s ATA Switches to Sustainable Packaging If you’re a long time customer of Erica’s ATA, then you probably noticed something a little different about our packaging. That’s...
April 12, 2024 — Erica Schlabach
The Ultimate Guide: How Nail Artists Can Leverage Their Social Media to Attract New Clients

The Ultimate Guide: How Nail Artists Can Leverage Their Social Media to Attract New Clients

As a nail artist, you have the skill and creativity to create amazing nail designs, but how do you attract new clients? Social media can be an amazing tool to...
January 15, 2024 — April Forrest
The Importance of Cuticle Oil for Healthy, Beautiful Nails

The Importance of Cuticle Oil for Healthy, Beautiful Nails

Dry cuticles and brittle nails can be painful and make your hands look unkempt. While moisturizing your hands is important, you also need to be mindful of moisturizing your cuticles...
January 08, 2024 — Erica Schlabach
The Benefits of Dry Pedicures: How to Introduce Them to Your Clients

The Benefits of Dry Pedicures: How to Introduce Them to Your Clients

As a nail professional, you strive to give your clients the best manicure and pedicure experience possible. But have you heard about dry pedicures? While clients may expect to soak...
November 22, 2023 — Erica Schlabach
How to Confidently Increase Your Prices as a Nail Artist

How to Confidently Increase Your Prices as a Nail Artist

As a nail artist, you know how much time, effort, and skill goes into your craft. However, you may also have noticed that your prices have not kept up with...
October 24, 2023 — Erica Schlabach
cracked, dry heel

The Ultimate Guide to Treating Dry, Cracked Heels

The Ultimate Guide to Treating Dry, Cracked Heels   What Causes Dry, Cracked Heels?   There are a variety of factors that may cause dry, cracked heels. The most common...
April 20, 2023 — Erica Schlabach
The Ultimate Guide to Gel Tips: Learn Refilling, Removal, and More

The Ultimate Guide to Gel Tips: Learn Refilling, Removal, and More

The Ultimate Guide to Gel Tips: Learn Refilling, Removal, and More  What’s the Purpose of Refilling Gel Tips? The purpose of gel tip fills is to maintain healthy nails and...
March 28, 2023 — Erica Schlabach