Fall in Love with Autumn Gel Colors: Erica's ATA Trend Report

Fall in Love with Autumn Gel Colors: Erica's ATA Trend Report

Fall in Love with Autumn Gel Colors: Erica's ATA Trend Report Are you ready to fall head over heels for our stunning autumn gel colors?! This season, Erica's ATA is...
August 28, 2024 — Erica Schlabach
Understanding Skin Undertones and Choosing the Best Nail Color

Understanding Skin Undertones and Choosing the Best Nail Color

Understanding Skin Undertones and Choosing the Best Nail Color Hey there! Let's chat about skin undertones, shall we? It's not just about your skin color; it's the secret hues that...
June 19, 2024 — Erica Schlabach
Revolutionize Your Manicure: Discover the Magic of Japanese Gel Polish

Revolutionize Your Manicure: Discover the Magic of Japanese Gel Polish

Revolutionize Your Manicure: Discover the Magic of Japanese Gel Polish We've all seen stunning nail art photos on social media, with intricate designs that seem impossible to achieve at home....
May 17, 2024 — April Forrest
Green manicured nails

Erica’s new tool: color!

Big News: We’re Shaking Up Nail Color for Artists! Hey nail artists! We’ve been bursting to share this secret with you: We’re bringing bold colors to your world! Our team...
May 10, 2024 — Erica Schlabach
Revolutionizing Nail Care: The Rise of Russian Manicures

Revolutionizing Nail Care: The Rise of Russian Manicures

Revolutionizing Nail Care: The Rise of Russian Manicures In the dynamic world of beauty and nail care, the Russian manicure has emerged as a luxurious trend, captivating the interest of...
February 13, 2024 — April Forrest
The Ultimate Guide: How Nail Artists Can Leverage Their Social Media to Attract New Clients

The Ultimate Guide: How Nail Artists Can Leverage Their Social Media to Attract New Clients

As a nail artist, you have the skill and creativity to create amazing nail designs, but how do you attract new clients? Social media can be an amazing tool to...
January 15, 2024 — April Forrest
The Importance of Cuticle Oil for Healthy, Beautiful Nails

The Importance of Cuticle Oil for Healthy, Beautiful Nails

Cuticle Oil: The Secret to Radiant, Healthy Nails Dry, ragged cuticles and brittle nails can impair even the most carefully manicured hands. While hand creams offer some relief, they often...
January 08, 2024 — Erica Schlabach
Top 5 Common Nail Mistakes You're Making and How to Avoid Them

Top 5 Common Nail Mistakes You're Making and How to Avoid Them

Top 5 Common Nail Mistakes You're Making and How to Avoid Them   Every nail tech and nail DIYer has made mistakes, we’ve been there ourselves. Understanding how to properly...
June 19, 2023 — Erica Schlabach
3 Quick & Easy Steps to an At-Home Kids Manicure

3 Quick & Easy Steps to an At-Home Kids Manicure

3 Quick & Easy Steps to an At-Home Kids Manicure   Why do an At-Home Kids Manicure?   Doing an at-home manicure for your kids can be a fun activity...
May 08, 2023 — Erica Schlabach
The Ultimate Guide to Nail Bits: Which Grit is Right for You?

The Ultimate Guide to Nail Bits: Which Grit is Right for You?

The Ultimate Guide to Nail Bits: Which Grit is Right for You? Why Does Grit Matter? The grit of nail bits matter because they’re all used for a different purpose....
April 28, 2023 — Erica Schlabach
Nail Tech Guide: How to Prevent Rings of Fire

Nail Tech Guide: How to Prevent Rings of Fire

Nail Tech Guide: How to Prevent Rings of Fire   Rings of fire are red semi circles or grooves that appear on the nail plate. This indicates damage to the...
April 11, 2023 — Erica Schlabach
The Ultimate Guide to Gel Tips: Learn Refilling, Removal, and More

The Ultimate Guide to Gel Tips: Learn Refilling, Removal, and More

The Ultimate Guide to Gel Tips: Learn Refilling, Removal, and More  What’s the Purpose of Refilling Gel Tips? The purpose of gel tip fills is to maintain healthy nails and...
March 28, 2023 — Erica Schlabach