News
Nail Health: What Your Nails Might Be Trying to Tell You
Nail Health: What Your Nails Might Be Trying to Tell You Your nails are more than just a canvas for color—they can be subtle messengers from your body. From pitted...
5 Ways to Be More Sustainable at Nail Salons
If you’re looking to attract new customers, you need to implement sustainable efforts at your nail salon. This important topic is not a trend, it’s a reality, and we want to help our nail tech family by informing you of ways to be more eco-friendly.
Nail Salon Tipping Etiquette - What the Polls Reveal
Nail Salon Tipping Etiquette: What the Polls Reveal Ever left a nail salon wondering how much to tip? Tipping can be tricky, especially when navigating a personal services industry. To...
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging If you’re a long time customer of Erica’s ATA, then you probably noticed something a little different about our packaging. That’s...
Efiles with HDH
Hilary Dawn Herrera fills us in on the benefits of efiling and some things to look for when shopping for an efile. She also shares some great do’s and don’ts...
What Is a Russian Manicure? Everything You Need to Know About This Nail Trend
What Is a Russian Manicure? Everything You Need to Know About This Nail Trend If you’ve been scrolling through flawless, close-up nail shots lately, chances are you’ve come across a...
The Perfect Gift for Your Clients
‘Tis the season for giving- but is it really? We live in a culture where strategic marketing companies have turned this festive time into a race for the best sales....
Worth a BIT more
It’s hard to compete with wild glitter, new seasons’ colors, and all the bling that comes with the nail industry! As nail techs, and let’s be honest, humans in...