News
Erica’s new tool: color!
Big News: We’re Shaking Up Nail Color for Artists! Hey nail artists! We’ve been bursting to share this secret with you: We’re bringing bold colors to your world! Our team...
5 Ways to Be More Sustainable at Nail Salons
If you’re looking to attract new customers, you need to implement sustainable efforts at your nail salon. This important topic is not a trend, it’s a reality, and we want to help our nail tech family by informing you of ways to be more eco-friendly.
Nail Salon Tipping Etiquette - What the Polls Reveal
Nail Salon Tipping Etiquette: What the Polls Reveal Ever left a nail salon wondering how much to tip? Tipping can be tricky, especially when navigating a personal services industry. To...
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging
Embracing the Future: Erica’s ATA Switches to Sustainable Packaging If you’re a long time customer of Erica’s ATA, then you probably noticed something a little different about our packaging. That’s...
Want to Master Your Nail Skills? Find Out How with Erica's ATA Classes
If you're a nail technician, you know how important it is to continually expand your skills and knowledge. While nail school provides the fundamentals, there's still so much more to...
Revolutionizing Nail Care: The Rise of Russian Manicures
Revolutionizing Nail Care: The Rise of Russian Manicures In the dynamic world of beauty and nail care, the Russian manicure has emerged as a luxurious trend, captivating the interest of...
The Ultimate Guide: How Nail Artists Can Leverage Their Social Media to Attract New Clients
As a nail artist, you have the skill and creativity to create amazing nail designs, but how do you attract new clients? Social media can be an amazing tool to...
The Importance of Cuticle Oil for Healthy, Beautiful Nails
Dry cuticles and brittle nails can be painful and make your hands look unkempt. While moisturizing your hands is important, you also need to be mindful of moisturizing your cuticles...
How to Build Relationships with Local Podiatrists for Referrals
As a nail professional, you know the importance of keeping your clients happy and satisfied from their tips to their toes. But what happens when clients come to you with...
How to Calculate Your Nail Service Costs
Creating beautiful nail art is not just a cherry on top of your manicure– it's also a business. While it's important to charge an appropriate amount for your services, many nail...
How to Politely Dismiss Toxic Clients as a Nail Artist
Being a nail artist isn't just about creating stunning nail designs. While it's fulfilling to see your clients walk out with beautiful nails, it can also be a challenging job....
The Benefits of Dry Pedicures: How to Introduce Them to Your Clients
As a nail professional, you strive to give your clients the best manicure and pedicure experience possible. But have you heard about dry pedicures? While clients may expect to soak...