Who we are

Erica’s is a family business! Our company was founded in 1987 by Ed Tausch, a pioneer chemical engineer, and now his legacy and manufacturing techniques are survived by his daughter, Erica.

Erica’s is a community! We’re obsessively passionate about helping techs work efficiently. Electric files and cutting tools are essential for today’s manicure and foot care services. We are excited to simplify your work through high-quality tools and education.

Erica’s is an American manufacturer! This means we get to dream up (and actually create!) innovative solutions for the nail industry. Our diamond cutting tools are made with 100% natural diamond so that they cut faster and last longer. We source materials from other American vendors to promote fair wages and ensure that you receive only the best quality tools.

250+

Product Varieties

300+

Trained Techs

5000+

Regular Buyers

Our History

Erica's ATA History

1987

Advance Technical Abrasives began in 1987 in Columbus, Ohio when founder Edwin Tausch took his extensive background in diamond cutting and started manufacturing dental wheels for the dental lab industry.

Edwin began his career at General Electric where he and a team of engineers patented the first man-made diamonds. In the 1980's, Edwin stumbled upon a new opportunity when he met a nail technician using an old belt driven drill and sanding bands to remove acrylic enhancements. After some conversation, he asked the woman if she would be willing to try his diamond bits. The diamond bits were a hit! And Edwin named the new product line after his daughter, Erica.

2010

Erica receives her Bachelor’s in Business and Religion and her MBA at Anderson University. She returned home to use her education to add new growth to her father’s company, ATA. Her passion for education encouraged her to earn her nail license to better serve customers by understanding their wants and needs- turns out she really enjoys doing nails, too!

Erica's ATA History
Erica's ATA History

2014

Erica purchases the company and is eager to continue the family tradition! While holding onto the core value of quality, she looks to take on new endeavors.

Now

We continue to provide customers with the highest quality machines and bits at an affordable price. As a U.S. manufacturer, we have the opportunity to design and develop new and exciting tools regularly. We take pride in setting professionals up for success in the most efficient manner. Work smart, not hard!

Erica's ATA History
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