Ready to enhance your branding skills and be an effective teacher?

Then you can't miss this opportunity to learn from the best, Hilary and Erica, who combined share over 25 years education experience!

Join them in this 2-day intimate setting where you get to sit side by side with Erica & Hilary as they share their secrets, processes, tips, and experiences that have led to their successes!

Here's a peek into what we'll cover:

⭐️ rediscovering and igniting your passion

⭐️ learning the methods of an impactful educator

⭐️ writing effective curriculum

⭐️ marketing with social media

⭐️ building strong industry relationships

⭐️ pricing your class

⭐️ and SO much more!  

Raffle prizes, totaling thousands of dollars, will be given out- no one will leave empty handed! Includes lunch and dinner each day.

This spunky duo wants to empower and raise up the next generation of educators by reducing their learning curve! 

Space is limited so sign up TODAY!

We'll see you there:

Sandy, Utah | September 18-19, 2024

Erica + Hilary

With a combined 25 years of nail education, this dynamic duo inspires nail professionals to live their best lives.

Customer reviews
The classes held by Erica’s ATA are beyond amazing! The care, love, intensity, fun, passion, patience, dedication, and intentionality she offers to her students is unforgettable!
— Iman W.
Extremely knowledgeable and energetic! You will NOT be upset or leave without learning! I gained a whole new perspective and can’t wait to put it to use!
— Amber S.
So motivating and encouraging, changed my views on myself as a nail tech and my plans for business and life.
— Ham T.
Just getting to experience Erica's enthusiasm and energy in person was well worth every penny spent. I'm excited to bring what I learned into my work space so that I can start seeing a huge return on my investment into myself.
— Dawn A.
The class had great energy. Erica was informative, thorough, and most importantly she made the class fun!
— Jacqueline A.


The investment for the Master Educator Training is $2500, a transformative opportunity to invest in your career and business. This fee includes access to expert-led workshops, personalized coaching, all materials and tools, meals, networking and opportunities.

You're in the right place

By joining MET you'll unlock your full potential. This two-day training is designed specifically for salon owners, independent beauty professionals, and ambitious nail techs who are eager to make a lasting impact in the beauty industry. At MET, you'll rediscover your passion, enhance your skills, and build a strong, authentic brand that sets you apart.

Our expertly curated curriculum covers everything you need to succeed. Start with understanding your "why" and reignite the motivation that drives your career. Learn what it takes to become an effective educator, mastering classroom management, diverse learning styles, and communication techniques. Dive into the art of branding with hands-on activities that help you create a compelling and consistent brand image.

But that's not all—our curriculum also delves into building effective curriculums that cater to various learning styles and ensuring your classes are engaging and impactful. You'll gain practical insights into class logistics, managing payments, and creating contracts, ensuring you’re prepared for every aspect of executing a successful class.

Networking is a key component of MET. Participate in structured activities designed to build meaningful industry relationships that can support your growth. You'll connect with like-minded professionals, share experiences, and gain valuable insights from industry leaders. Our social media lab will help you align your online presence with your brand, engage your audience, and implement effective marketing strategies.

By attending MET, you'll gain business insights that are essential for running a successful and profitable salon. Learn how to price your services confidently, calculate profits, and understand the true value of what you offer. The knowledge and skills you acquire will empower you to transform your business and see immediate improvements.

Don't miss this opportunity to invest in yourself and your future. Sign up for the Master Educator Training today and take the first step towards a brighter, more prosperous career in the beauty industry.

Secure your spot now and join a community of professionals dedicated to excellence and growth! 🚀✨


Who is this class for?

This class is perfect for independent beauty pros aspiring to become educators, salon trainers, owners, directors of education, and ambitious nail techs looking to elevate their careers. If you're passionate about growth and excellence, this training is for you!

What's on the agenda?

Our two-day intensive training covers everything from rediscovering your passion, effective teaching techniques, branding, curriculum development, social media marketing, to building strong industry relationships. Each session is packed with hands-on activities, expert insights, and actionable takeaways to transform your career and business.

Who else will be there?

You'll be joining a dynamic group of salon owners, independent beauty professionals, and go-getter nail techs from across the industry. This is a fantastic opportunity to network, share experiences, and build lasting connections with like-minded individuals.

Where is it located?

We've partnered with top local accommodations in Sandy, Utah to ensure your stay is comfortable and convenient. You'll be close to the training venue and surrounded by beautiful scenery, making your experience both productive and enjoyable

Do I need to bring my own tools and materials, or will they be provided?

Just bring your laptop or tablet and we'll cover the rest! All other necessary tools and materials will be provided during the training, so you can focus on learning and growing without any extra hassle.

Will the course be recorded to view later?

While the course itself is a live, interactive experience, we will provide key materials and highlights for you to review later. This way, you can revisit important lessons and continue to benefit from the training long after it ends.

What kind of experience do the educators have?

Our educators (Erica Schlabach and Hilary Dawn Herrera) are seasoned professionals with years of experience in the beauty industry. They bring a wealth of knowledge, real-world insights, and a passion for teaching and growing businesses. You'll learn from the best and gain invaluable tips and techniques.

Are payment plans available?

Absolutely! We understand the financial investment and offer a flexible payment plan to make it easier for you to attend. Simply select Shop Pay at checkout to break payment into 4 transcations.

What kind of personal development activities are included in this course?

Our training includes activities like Enneagram assessments, breakout group discussions, reflection exercises, and more. These activities are designed to help you understand yourself better, improve your teaching style, and foster personal growth.

Will there be individual feedback on my social media presence?

Yes, our social media lab includes personalized feedback on your current social media presence. You'll learn how to tweak and enhance your profiles to better align with your brand and attract your target audience.

How will networking be conducted?

Networking is a key component of MET. You'll participate in structured activities like happy hours with speed questions, breakout groups, and more. These sessions are designed to help you make meaningful connections that can support your career growth.

What are the benefits of networking?

Building strong industry relationships can open doors to new opportunities, collaborations, and mentorship. You'll gain insights from peers, learn about different approaches, and find support that can propel your business forward. In the last MET, one attendee accepted a new career opportunity from another!

How can I leverage the connections made during this course to advance my career?

Use the connections you make to share knowledge, seek advice, and explore collaboration opportunities. These relationships can provide support, inspiration, and practical help as you implement what you’ve learned and take your career to the next level.

Admittance is by application only. Once application is received, allow for 2 weeks for response. When accepted to the Master Educator Training you will have 1 week to complete registration by completing the invoice.

Full payment due at checkout unless Shop Pay is selected. Class is non-refundable. If class is canceled by the host, full refund will be given.