test – Erica's ATA

More clients, more hours, more exhaustion—is that really the only way to grow?

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Let us show you how

You’ve worked too hard to feel this stuck.

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INTRODUCING

MET Online

The step-by-step roadmap to turning your expertise into a beauty education brand

You’ve mastered your craft—now it’s time to teach it.

MET Online is a step-by-step program designed to help beauty professionals turn their expertise into a profitable education brand. Whether you want to teach in-person workshops, launch online courses, or grow your influence through social platforms, this course gives you the strategy, structure, and tools to make it happen.

Enroll Now & Start Teaching

From Beauty Pro to Educator

What You’ll Learn Inside

Developed and taught by industry experts Erica Schlabach & Hilary Dawn Herrera, this course teaches you how to:

✔️ Create engaging, high-quality education that students love
✔️ Develop a curriculum that delivers real results
✔️ Market your education & grow your influence—both online
& in-person
✔️ Build industry relationships that open doors to bigger opportunities
✔️ Confidently price your classes for profitability
✔️ Step into the educator role with clarity, strategy, and confidence

No more second-guessing. No more gatekeeping. Just the strategy, structure, and support you need to succeed.

The beauty industry needs more great educators.
The next one could be you.

Your skills, your expertise, your voice—it's time to share it.

I'm ready! Teach me how

More impact. More income. More ways to grow your career on your terms.

This course will change your career.

This isn’t just another course—it’s the roadmap to building a profitable, respected education brand in the beauty industry.

More Income, Less Burnout
Stop trading time for clients and create new revenue streams through education.

Step Into Authority
Position yourself as a trusted expert and industry leader.

Teach With Confidence
Learn how to create engaging lessons & impactful training programs that you know are full of value.

Reignite Your Passion
Step into a new role that challenges, excites, and inspires you.

Expand Your Opportunities
Grow your influence, build industry relationships, and attract new opportunities.

No More Guesswork
Get the exact framework Erica & Hilary used to scale their education brands successfully.

Teaching isn’t just about sharing knowledge—it’s the key to scaling your career.

Let’s Build Your Education Brand

HERE'S WHAT YOU'LL LEARN

WHO & WHY

MODULE ONE

Discover what drives you as an educator. You'll define your personal “why,” explore your motivation, and learn how to channel your passion into impactful teaching.

BECOMING AN EFFECTIVE EDUCATOR

MODULE TWO

Master the key qualities of an engaging educator, from classroom management to understanding learning styles. Build the confidence to teach with clarity and impact.

BUILD YOUR BRAND

MODULE THREE

Your brand is your first impression—make it count. Learn how to craft an authentic, recognizable brand that positions you as a trusted authority in the beauty industry.

BUILDING CURRICULUM

MODULE FOUR

A great educator needs a great curriculum. Learn how to structure your lessons, adapt to different learning styles, and create courses that deliver real results.

NETWORKING

MODULE FIVE

Success in education isn’t just about what you know—it’s also about who you know. Discover effective networking strategies to expand your reach and build strong industry connections.

SELF-PROMOTION & MARKETING USING SOCIAL MEDIA

MODULE SIX

Marketing is key to growing your education brand. Learn how to leverage social media, emails, and paid ads to attract students and establish yourself as an industry leader.

SETTING UP & EXECUTING YOUR CLASS

MODULE SEVEN

From planning logistics to executing a flawless class, we cover everything—creating contracts, managing payments, and ensuring a seamless learning experience for your students.

WHO YOU ARE AS AN EDUCATOR

MODULE EIGHT

Teaching isn’t one-size-fits-all. Explore your unique teaching style, leverage personality insights like the Enneagram, and develop a method that feels natural and effective.

PRICING YOUR CLASS

MODULE NINE

Confidently price your education offerings. Learn how to calculate profitability, communicate value, and charge what you’re worth—without second-guessing.

BUILDING INDUSTRY RELATIONSHIPS

MODULE TEN

Strong relationships open doors. Learn how to connect with brands, build trust, and establish collaborations that help you grow as an educator.

Your Complete Guide to Becoming a Beauty Educator

ONLY $395

Here’s what’s included:

✔️ Hours of expert-led video lessons – Learn at your own pace with real-world strategies.
✔️ Action-focused activities – Designed to help you build and launch your education brand.
✔️ Comprehensive 54-page workbook – Step-by-step guides, templates, and exercises.
✔️ Official MET Certification – A printed certificate upon course completion.

Everything you need to confidently step into education—without the guesswork.

Enroll Today for 50% OFF

This is the course we wish we had

Meet Your Instructors

Erica & Hilary created MET Online to give beauty pros like you a clear roadmap to becoming an educator. Press play for a behind-the-scenes look at what’s inside!

SAVE MY SEAT

Erica Schlabach

CEO | Educator | Innovator

As the CEO of Erica’s ATA and a licensed nail technician, Erica Schlabach has spent her career revolutionizing the beauty industry—first by creating high-quality tools that help nail techs work smarter, then by stepping into education to empower pros beyond the chair. After earning her MBA, she took over her family’s business, blending innovation with hands-on experience to serve the industry she loves. But she didn’t stop there. Seeing a gap in accessible, high-quality education, Erica made it her mission to teach beauty professionals how to scale their businesses through education. Now, through MET Online, she’s helping beauty pros turn their expertise into lasting impact, income, and opportunity—without the guesswork.

Hilary Dawn Herrera

Salon Owner | Educator | Nail Fairy Godmother

For Hilary Dawn Herrera, education isn’t just a skill—it’s a calling. As the owner of Lacquered Loft Salon, a licensed instructor, and a mentor to thousands of nail professionals, she’s helped artists refine their techniques, grow their confidence, and create thriving, balanced careers. Teaching lights her soul on fire, and nothing fuels her more than seeing a student have that “aha” moment that changes everything.

Hilary has traveled the world teaching, developed industry-leading products, and built a community of 100,000+ Nail Fairies who trust her for guidance, support, and a little magic along the way. She believes that education should be empowering, accessible, and built on real-world experience—which is exactly what she’s bringing to MET Online.

Customer reviews

The classes held by Erica’s ATA are beyond amazing! The care, love, intensity, fun, passion, patience, dedication, and intentionality she offers to her students is unforgettable!

— Iman W.

Extremely knowledgeable and energetic! You will NOT be upset or leave without learning! I gained a whole new perspective and can’t wait to put it to use!

— Amber S.

So motivating and encouraging, changed my views on myself as a nail tech and my plans for business and life.

— Ham T.

Just getting to experience Erica's enthusiasm and energy in person was well worth every penny spent. I'm excited to bring what I learned into my work space so that I can start seeing a huge return on my investment into myself.

— Dawn A.

The class had great energy. Erica was informative, thorough, and most importantly she made the class fun!

— Jacqueline A.

FAQ

Who is MET Online for?

MET Online is designed for beauty professionals in hair, skin, and nails who want to grow their careers by becoming sharing their skills with others. Whether you're a seasoned pro, a salon owner, or just starting to explore education, this course gives you the step-by-step framework to build, market, and profit from your own education brand.

What's on the agenda?

This course covers everything from rediscovering your passion, effective teaching techniques, branding, curriculum development, social media marketing, to building strong industry relationships. Each session is packed with hands-on activities, expert insights, and actionable takeaways to transform your career and business.

How is the course structured?

MET Online is a self-paced, step-by-step course with video lessons, hands-on activities, and a 54-page workbook to help you implement what you learn. You’ll also receive a printed certification upon completion.

Do I need prior teaching experience?

No! We’ll teach you everything you need to know—from structuring your curriculum to confidently leading classes and mentoring students. Even if you’ve never taught before, you’ll leave with a clear plan and the skills to succeed.

What kind of experience do the educators have?

Our educators (Erica Schlabach and Hilary Dawn Herrera) are seasoned professionals with years of experience in the beauty industry. They bring a wealth of knowledge, real-world insights, and a passion for teaching and growing businesses. You'll learn from the best and gain invaluable tips and techniques.

❓Are payment plans available?

Absolutely! We understand the financial investment and offer a flexible payment plan to make it easier for you to attend. Simply select Shop Pay at checkout to break payment into 4 bi-weekly transactions.

What kind of personal development activities are included in this course?

Our training includes activities like Enneagram assessments, action focused practices, reflection exercises, and more. These activities are designed to help you understand yourself better, improve your teaching style, and foster personal growth.

How long do I have access to the course?

You get lifetime access to all course materials, so you can learn at your own pace and revisit lessons whenever you need.

What makes MET Online different from other educator programs?

This isn’t just theory—it’s a proven system from two of the beauty industry’s top educators, Erica Schlabach & Hilary Dawn Herrera. You’ll get the exact framework they used to build their own education brands—without gatekeeping, guesswork, or unnecessary fluff.

❓How will this online course allow us to network?

Please have Erica & Hilary answer this question.

Your expertise is meant to reach beyond your bookings.