Creating goals and actually following through with them can be difficult at times, especially with the exhaustion from navigating a pandemic. Lately, I have been focusing on creating goals that I feel confident about. I’ve also been focusing on one goal, rather than multiple at a time as it just doesn’t seem to ever get completed. Creating SMART goals is the method I have been using that has helped me during this time.

You want to make sure your goal is…

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Time-Based

One of the goals I’ve had recently is to exercise more. This is what this looks like using this method:

I will walk 30 minutes Monday, Wednesday and Friday each week starting at 4 p.m. for the next 6 weeks. If I miss one of those days, I plan to make it up so that I walk 3x a week.


Specific: 30 minutes at 4 p.m.

Measurable: For the next 6 weeks

Achievable: It’s not every day but 3x a week

Realistic: 6 weeks is manageable instead of creating something more long-term

Time-Based: 30 minutes, 3x a week for the next 6 weeks


I feel much more confident in this goal than creating one that is more loosely based that I am most likely not going to make work. What is a goal that you could make today to improve your life and your business?

If you feel stuck and are unsure how to move forward, email coaching@ericasata.com to see how we can help you achieve your goals!